Branding de países e atração de investimento direto estrangeiro : o papel do soft power

Mestrado em Marketing

Bibliographic Details
Main Author: Alves, Ana Cristina Leitão Santos (author)
Format: masterThesis
Language:por
Published: 2016
Subjects:
Soft Power
Hard Power
Branding de Países
Investimento Directo Estrangeiro
BRIC
Country Branding
Foreign Direct Investment
Online Access:http://hdl.handle.net/10400.5/11185
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/11185

Internet

http://hdl.handle.net/10400.5/11185

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