SME competitiveness and internationalization field lab internationalization plan for Weshare

This work project aims to develop an internationalization strategy for We Share following an IMS process and to identify the most suitable European market. The methodology is twofold: First, relevant literature on the topic of IMS was reviewed. Second, the literature was complemented with findings f...

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Bibliographic Details
Main Author: Hartmann, Max Phillip (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/145414
Country:Portugal
Oai:oai:run.unl.pt:10362/145414

Internet

http://hdl.handle.net/10362/145414

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