Determinants Of Consumers’ Satisfaction and Acceptance of Direct Selling

This paper studies the factors that influence the consumers’ satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increas...

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Bibliographic Details
Main Author: Alturas, Bráulio (author)
Other Authors: Santos, Maria da Conceição (author), Pereira, Ivo (author)
Format: conferenceObject
Language:eng
Published: 2009
Subjects:
Direct selling
Customer satisfaction
Consumer behaviour
Distribution channels
Online Access:http://hdl.handle.net/10071/1166
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/1166

Internet

http://hdl.handle.net/10071/1166

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