Determinants Of Consumers’ Satisfaction and Acceptance of Direct Selling
This paper studies the factors that influence the consumers’ satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increas...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2009
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/1166 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/1166 |