Volunteer engagement: drivers and outcomes on non-profits' co-creation of value
Engagement plays a key role for most organizations. Establishing close relationships with consumers and other stakeholders - thus promoting their loyalty and participation in the value creation process - has become an element of competitive advantage. Extant literature has focused consumer-brands re...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/132350 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/132350 |