Strategic tools: an empiral study in the portuguese business

The aim of this dissertation is to study the strategic planning processes and tools used by companies in Portugal. It is important that companies are able to understand their internal and external environment in order to prepare a strategy that guarantees growth and long-term profit. Nowadays, in a...

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Bibliographic Details
Main Author: Mendes, Margarida Matos Ferreira da Costa (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10071/14615
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/14615