Strategic tools: an empiral study in the portuguese business

The aim of this dissertation is to study the strategic planning processes and tools used by companies in Portugal. It is important that companies are able to understand their internal and external environment in order to prepare a strategy that guarantees growth and long-term profit. Nowadays, in a...

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Detalhes bibliográficos
Autor principal: Mendes, Margarida Matos Ferreira da Costa (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Texto completo:http://hdl.handle.net/10071/14615
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/14615