Strategic science communication: the “flatten the curve” metaphor in covid-19 public risk messaging

This chapter discusses the emergence of the “flatten the curve” metaphor in the context of COVID-19 science communication strategies and its role in public messaging efforts that sought to inform world populations and mitigate the effects of the pandemic. Faced with the unexpected arrival and spread...

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Bibliographic Details
Main Author: Ruão, Teresa (author)
Other Authors: Silva, Sónia Cristina Melo (author)
Format: bookPart
Language:eng
Published: 2021
Subjects:
Science communication
Strategic communication
Risk communication
Crisis communication
Flatten the curve
COVID-19
Ciências Sociais::Ciências da Comunicação
Online Access:http://hdl.handle.net/1822/73791
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/73791

Internet

http://hdl.handle.net/1822/73791

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