The 3 C´s model of Millennials brand awareness
With numbers estimated as high as 70 million, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. But they are also demanding consumers with characteristics firms ought to understand for better capture the value they may also be able to provide. This pap...
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| Format: | workingPaper |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.14/25207 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25207 |