How does gender moderate customer intention of shopping via live-streaming apps during the COVID-19 pandemic lockdown period?

Zhao, Y., & Bacao, F. (2021). How does gender moderate customer intention of shopping via live-streaming apps during the COVID-19 pandemic lockdown period? International Journal of Environmental Research and Public Health, 18(24), 1-24. [13004]. https://doi.org/10.3390/ijerph182413004

Detalhes bibliográficos
Autor principal: Zhao, Yuyang (author)
Outros Autores: Bacao, Fernando (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Age
COVID-19
Customer behavior
Flow theory
Gender
Live-streaming shopping apps
Psychological process
Stimulus-organism-response framework
Unified theory of acceptance and use of technology 2
Pollution
Public Health, Environmental and Occupational Health
Health, Toxicology and Mutagenesis
SDG 3 - Good Health and Well-being
Texto completo:http://hdl.handle.net/10362/129232
País:Portugal
Oai:oai:run.unl.pt:10362/129232
Descrição
Resumo:Zhao, Y., & Bacao, F. (2021). How does gender moderate customer intention of shopping via live-streaming apps during the COVID-19 pandemic lockdown period? International Journal of Environmental Research and Public Health, 18(24), 1-24. [13004]. https://doi.org/10.3390/ijerph182413004

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