Public relations (PR) in corporate citizenship: beyond a mere reporting function?

Are PR professionals involved in the decision processes concerning Corporate Citizenship (CC) or are they only asked to report the organizations best practices? Are organizations committed to Corporate Social Responsibility (CSR) or Corporate Citizenship? In the framework of a pragmatist paradigm, a...

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Detalhes bibliográficos
Autor principal: Eiró-Gomes, Mafalda (author)
Outros Autores: Raposo, Ana Luísa Canelas Rasquilho (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2019
Assuntos:
Texto completo:http://hdl.handle.net/10400.21/10333
País:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/10333