Analysis of the potential impact of car subscriptions on the german automotive market

The automotive industry is currently subverting several trends. Its traditional focus on product and sales with ownership as the goal is changing to a customer-centric focus with the goal of providing access to car-based services. The car subscription is a fairly new form of these access-based servi...

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Detalhes bibliográficos
Autor principal: Stuchlik, Maximilian (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Car subscriptions
Automotive industry
Automotive retail
German automotive market
Car leasing
Car ownership
Car dealerships
Scenario planning
Uncertainty
Disruptive innovation
Assinaturas de automóveis
Indústria automóvel
Retalho automóvel
Mercado automóvel alemão
Leasing automóvel
Propriedade de automóveis
Concessionárias de automóveis
Planeamento de cenários
Incerteza
Inovação perturbadora
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35409
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35409

Texto Completo

http://hdl.handle.net/10400.14/35409

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