Brand response analysis: a Peircean semiotic approach
The purpose of this article is to organise and simplify the concept of brand response. It is a development of the authors' semiotic approach to the concept of brand, which uses a triadic model based on the Peircean levels of analysis of the sign. The original model distinguishes three levels: i...
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| Format: | article |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10400.14/14543 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/14543 |