Does it make a difference? Examining consumers´ attitude towards sustainability efforts within the fast fashion industry through trust and perceived consumer effectiveness
In the context of environmental sustainability in the fashion industry, developing positive consumer perceptions and attitudes about efforts of companies to take responsibility, as well as trust is vital in terms purchase intention. Furthermore, perceived consumer effectiveness, a feeling of empower...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10362/27983 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/27983 |