Digital transformation strategies: Conversational commerce

With the evolution of technology and the consequent proliferation of the use of the internet for online shopping, and allied to the strong globalization of global commerce, which has online commerce as the highest exponent, it is increasingly difficult for companies to gain a competitive advantage o...

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Detalhes bibliográficos
Autor principal: Sousa, G. C. de. (author)
Outros Autores: Costa, R. J. L. da. (author), Pereira, L. (author), Jerónimo, C. (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10071/24667
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24667