The impact of mobile devices on the shopping experience
The use of mobile devices, such as the mobile phone, has changed the way we live our everyday life, is part of our culture, and the access to information is done anytime and anywhere. This is a new opportunity for the retailers to influence shoppers’ attitudes and behaviours. The present research ai...
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| Format: | conferenceObject |
| Language: | eng |
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2018
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| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-29018 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16174 |