Driving Lidl´s growth strategy in Portugal through customer loyalty: framing distribution in the implementation of a loyalty program

This Work Project aims to find a solutionfor a specific organizational challenge:increase Lidl’s average spending per ticket in Portugal. Despite having a similar number of buyers as the leading retailers, Lidlcustomersspend less amount on each trip.A literaturereview suggestedthat CustomerLoyalty i...

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Bibliographic Details
Main Author: Viegas, Susana Margarida Fernandes (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing strategy
Competitive strategy
Competitive advantage
Lidl
Loyalty program
Retailing
Place
Distribution
Customer loyalty
Marketing plan
Distribution channels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/143090
Country:Portugal
Oai:oai:run.unl.pt:10362/143090

Internet

http://hdl.handle.net/10362/143090

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