Convention decision-making modeling
There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-m...
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| Formato: | article |
| Idioma: | eng |
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2015
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| Texto completo: | http://hdl.handle.net/11328/1159 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/1159 |
| Resumo: | There are a few studies in which conceptual models explaining conference participation decision-making process are constructed and estimated. This study focus on convention decision making conceptual models and addresses those components which appear to be important and influential in the decision-making process. Understanding convention decision making factors helps association marketers to attract more delegates and thus gain more benefit from this important sector of tourism industry in future. |
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