The role of marketing places in developing thermal spas in the North Region of Portugal
Thermal spas have gained preponderance in developing sustainable tourism projects in several regions worldwide. However, thermal spas need to guide their development strategy in areas of intervention that should go beyond the traditional product, by basing the positioning on a product capable of sat...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.19/4137 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4137 |