Artificial intelligence’s impact on marketing
Today’s business environment reinforces digitalization, a phenomenon particularly noticeable with the Covid-19 pandemic. Companies must survive a fast-moving and constantly changing business environment, an increasingly fierce competition, and increasingly exigent customers. To differentiate themsel...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2024
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| Online Access: | http://hdl.handle.net/10071/26479 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26479 |