Consumer guilt predisposition in different generational cohorts
Purpose – Researchers and practitioners have become increasingly interested in emotions that greatly influence consumers’ behaviours, such as guilt. Guilt is a social emotion that impacts consumers’ decision-making process. Despite the growing attention given to this topic there are still gaps that...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.14/38284 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/38284 |