Business-to-business relationship quality
Relationship quality (RQ) is increasingly seen as a key factor of competitive advantage, replacing service quality and customer satisfaction as a source of superior performance. Despite the crucial role that relationship managers play in building business-to-business (828) relationships, little rese...
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| Format: | article |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10400.5/10055 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/10055 |