The impact of Instagram influencer marketing in the restaurant industry
When improving their offer, restaurants should also communicate adequately and draw the attention of the public, taking advantage of all available means of communication and opting for the most effective marketing techniques. Therefore, the main objective is to study the six dimensions that encompas...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/25207 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25207 |