M-business organizational benefits and value: a qualitative study

Mobile technology innovations have allowed organizations to expand the way they conduct business. Organizations are increasingly leveraging the unique value propositions of mobile business (m-business) in terms of convenience, ubiquity, unison, and personalization to improve business performance and...

ver descrição completa

Detalhes bibliográficos
Autor principal: Picoto, Winnie Ng (author)
Outros Autores: France Bélanger (author), António Palma dos Reis (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10400.5/24588
País:Portugal
Oai:oai:www.repository.utl.pt:10400.5/24588