M-business organizational benefits and value: a qualitative study
Mobile technology innovations have allowed organizations to expand the way they conduct business. Organizations are increasingly leveraging the unique value propositions of mobile business (m-business) in terms of convenience, ubiquity, unison, and personalization to improve business performance and...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.5/24588 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/24588 |