The role of information for the customer journey in mobile food ordering apps

Rita, P., Eiriz, V., & Conde, B. (2022). The role of information for the customer journey in mobile food ordering apps. Journal Of Services Marketing. https://doi.org/10.1108/JSM-11-2021-0407 --- Funding: Paulo Rita was supported through the FCT (Fundação para a Ciência e a Tecnologia) under UID...

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Detalhes bibliográficos
Autor principal: Rita, Paulo (author)
Outros Autores: Eiriz, Vasco (author), Conde, Beatriz (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Customer journey
Mobile food ordering applications
Web personalization
User-generated information
Firm-generated information
Customer satisfaction
Marketing
SDG 12 - Responsible Consumption and Production
Texto completo:http://hdl.handle.net/10362/145292
País:Portugal
Oai:oai:run.unl.pt:10362/145292
Descrição
Resumo:Rita, P., Eiriz, V., & Conde, B. (2022). The role of information for the customer journey in mobile food ordering apps. Journal Of Services Marketing. https://doi.org/10.1108/JSM-11-2021-0407 --- Funding: Paulo Rita was supported through the FCT (Fundação para a Ciência e a Tecnologia) under UIDB/04152/2020-Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.

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