“Alexa, what should we buy next?” : the proposed acquisition of Ulta by Amazon
E-commerce has rapidly grown for the past 20 years and while some traditional retailers could not survive the fierce competition, others were able to adapt and opened their own online stores. For the past decade, this has been the prevailing trend in the retail environment. In recent years, however,...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10400.14/25463 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/25463 |