Critical success factors and benefits of social CRM implementation
The objective of the master thesis is to understand what are the critical factors that help to implement SCRM successfully, the benefits and impact to the organisation. Being successful is crucial because failure, the consequences to the revenue, profit and customer satisfaction can be disastrous. S...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/15756 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15756 |