Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performance
Purpose – This paper aims to explore a new causal link between market orientation and business performance by introducing dynamic capabilities as a mediator of the relationship between market orientation and competitive advantages, which ultimately determine business performance. Design/methodology/...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/23614 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/23614 |