Multi-objective grammatical evolution of decision trees for mobile marketing user conversion prediction

The worldwide adoption of mobile devices is raising the value of Mobile Performance Marketing, which is supported by Demand-Side Platforms (DSP) that match mobile users to advertisements. In these markets, monetary compensation only occurs when there is a user conversion. Thus, a key DSP issue is th...

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Detalhes bibliográficos
Autor principal: Pereira, Pedro José (author)
Outros Autores: Cortez, Paulo (author), Mendes, Rui (author)
Formato: article
Idioma:eng
Publicado em: 2021
Assuntos:
Conversion Rate (CVR) prediction
Decision Trees
Explainable Artificial Intelligence (XAI)
Grammatical Evolution
Lamarckian Evolution
Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Science & Technology
Texto completo:http://hdl.handle.net/1822/71227
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/71227

Texto Completo

http://hdl.handle.net/1822/71227

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