Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
This research aims to contribute to digital shopper marketing and omnichannel themes, by analyzing if the generations X (also called “13th generation”), Generation Y (also called “Millennials”) and Generation Z (also called “Centennials”) have different behaviors on the use of smartphones during the...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.26/30641 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/30641 |