Using Mindsets to Boost Health

Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020...

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Detalhes bibliográficos
Autor principal: Herter, Márcia Maurer (author)
Outros Autores: Borges, Adilson (author), Pinto, Diego Costa (author), Ferreira, Mário Boto (author), Mattila, Anna S. (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
cessation behaviors
construal level
emotional and rational messages
Goal pursuit
health messages
Marketing
SDG 3 - Good Health and Well-being
Texto completo:http://hdl.handle.net/10362/144512
País:Portugal
Oai:oai:run.unl.pt:10362/144512
Descrição
Resumo:Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290. Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.

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