Determinants for the commitment relationship maintenance between the alumni and the alma mater

This study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation m...

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Detalhes bibliográficos
Autor principal: Pedro, Ilda (author)
Outros Autores: Pereira, LN (author), Carrasqueira, Helder (author)
Formato: article
Idioma:eng
Publicado em: 2020
Assuntos:
Texto completo:http://hdl.handle.net/10400.1/14701
País:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/14701