The food chain of YouTubers: engaging audiences with formats and genres

Traditional news media are not engaging young audiences and there has been a decline in the number of consumers of traditional media. The main news sources for teenagers in Europe and North-America are social media and friends. Our research project outlines YouTubers’ content production strategies i...

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Bibliographic Details
Main Author: Himma-Kadakas,Marju (author)
Other Authors: Rajavee,Allan (author), Orgmets,Maarja-Liis (author), Eensaar,Linda (author), Kõuts-Klemm,Ragne (author)
Format: article
Language:eng
Published: 2018
Subjects:
YouTube
video content
genres
topics
young audiences
uses and gratifications
Online Access:http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500004
Country:Portugal
Oai:oai:scielo:S1646-59542018000500004

Internet

http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500004

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