Case study: the market is calling for Biolage R.A.W

Which one of us never noticed the emerging trend of natural products? The presented case study aims to study the increasing demand for natural and organic cosmetics and how can Biolage R.A.W. leverage from it. Biolage R.A.W. is a natural professional haircare brand taking its first steps in the Port...

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Bibliographic Details
Main Author: Anes, Paulo Jorge Padrão (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10071/16374
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/16374