Marketing and smart technologies: Proceedings of ICMarkTech 2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtu...

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Bibliographic Details
Main Author: Reis, José Luís (author)
Other Authors: Peter, Marc K. (author), Cayolla, Ricardo (author), Bogdanivic, Zorica (author)
Format: book
Language:eng
Published: 2022
Subjects:
Marketing
Technologies
Artificial intelligence
Business intelligence
Data mining
Big data
Online Access:http://hdl.handle.net/11328/3999
Country:Portugal
Oai:oai:repositorio.uportu.pt:11328/3999

Internet

http://hdl.handle.net/11328/3999

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