Marketing and smart technologies: Proceedings of ICMarkTech 2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtu...

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Detalhes bibliográficos
Autor principal: Reis, José Luís (author)
Outros Autores: Peter, Marc K. (author), Cayolla, Ricardo (author), Bogdanivic, Zorica (author)
Formato: book
Idioma:eng
Publicado em: 2022
Assuntos:
Marketing
Technologies
Artificial intelligence
Business intelligence
Data mining
Big data
Texto completo:http://hdl.handle.net/11328/3999
País:Portugal
Oai:oai:repositorio.uportu.pt:11328/3999

Texto Completo

http://hdl.handle.net/11328/3999

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