Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
Customer lifetime value (LTV) enables using client characteristics, such as recency, frequency and monetary value, to describe the value of a client through time in terms of profitability. We present the concept of LTV applied to telemarketing for improving the return-on-investment, using a recent (...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/8929 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8929 |