Trade fairs as an intelligence process: the perspective of companies/exhibitors
Trade fairs are excellent sources of information. However, there is a paucity of empirical studies on trade fairs as intelligence tools. This study aims to address this by focusing specifically on Trade Fair Intelligence Activities from the exhibitors’ perspective. The study developed a conceptual m...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10773/31177 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/31177 |