Influences of social media marketing on pre-adult consumers
This paper reports on the use of social media marketing by pre-adults, setting off from a case study of students of different courses at one Portuguese higher education school. Data were collected through a questionnaire available online and analysed with descriptive statistical techniques. Based on...
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| Formato: | conferenceObject |
| Idioma: | eng |
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1000
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| Texto completo: | http://hdl.handle.net/10773/11007 |
| País: | Portugal |
| Oai: | oai:ria.ua.pt:10773/11007 |