Mobile Users and Service Experience Developers

Customer Experiences have become increasingly important as well as challenging to differentiate and add value to products and services. Experiences play a particularly important role in the emerging field of service development and design, as value is cocreated by customers through their interaction...

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Bibliographic Details
Main Author: Sarmento, Teresa (author)
Other Authors: Patrício, Lia (author)
Format: conferenceObject
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10400.26/7539
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/7539