Satisfation and loyalty of customers of a financial institution: a case of study

The present study aims to observe and evaluate the customer satisfaction and customer loyalty of Caixa de Crédito Agrícola Mútuo da Região de Bragança e Alto Douro. With this analysis is intended that the administration of the institution identify and assess strengths and weakness that may be able t...

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Detalhes bibliográficos
Autor principal: Madaleno, Paulo (author)
Outros Autores: Fernandes, Paula O. (author), Alves, Jorge (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2018
Assuntos:
Cooperativism
Financial cooperatives institutions
Customer satisfaction
Customer loyalty
ECSI model
Texto completo:http://hdl.handle.net/10198/16810
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/16810

Texto Completo

http://hdl.handle.net/10198/16810

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