The impact of type of language and number of reasons on purchase intent
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2013
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/10326 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/10326 |