Internal marketing and the quality of service provided by the back-office to the front-office as key factor for customer satisfaction
The increase of competitiveness amongst Mozambican financial institutions has led them to dedicate a considerable degree of attention to the quality of the services provided to the client. However, the focus of the Administration in defining strategic objectives and realizing bold commercial plans,...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2012
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/3660 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/3660 |