Internal marketing and the quality of service provided by the back-office to the front-office as key factor for customer satisfaction
The increase of competitiveness amongst Mozambican financial institutions has led them to dedicate a considerable degree of attention to the quality of the services provided to the client. However, the focus of the Administration in defining strategic objectives and realizing bold commercial plans,...
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| Format: | conferenceObject |
| Language: | eng |
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2012
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| Online Access: | http://hdl.handle.net/10071/3660 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/3660 |