Analysis of an innovative business model: the freemium and its applications
This master thesis will investigate the freemium business model, raising on the questions: “Why is the freemium business model innovative and what are its success factors?” The aim is to analyse this business model by confronting theory and practice. Therefore, the document begins with a description...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10362/19293 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/19293 |