Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands
This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first-price sealed bid auction approach, using money in a “real-world”...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10071/13103 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13103 |