Platformization and sustainability - potential and challenges of platform business models for entrepreneurs
The shift to a sustainable economy implies a radical transformation of businesses and society. This paper investigates whether increasing platformization can accelerate the sustainability transition by outlining the potentials and challenges of platform business models from a consumer and business l...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/142546 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/142546 |
| Resumo: | The shift to a sustainable economy implies a radical transformation of businesses and society. This paper investigates whether increasing platformization can accelerate the sustainability transition by outlining the potentials and challenges of platform business models from a consumer and business lens. The research first examines the power of platforms to influence sustainable consumption patterns based on a quantitative survey. Moreover, a multiple-case study is conducted to explorehow entrepreneurs can leverage sustainability-oriented platform business models to seize competitive advantage. The results contribute to a better understanding of sustainable platform usage and offer entrepreneurial strategies for sustainable business. |
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