Relationship Marketing and Communication as a Driver of Fundraising Loyalty and Success in Non-Profit Organizations: A Theoretical Perspective
Competitiveness is becoming a growing phenomenon. The quality and innovation in the art of doing business is becoming increasingly evident, showing to the need for organizations to create mechanisms capable of adding value to consumers and occupying a better positioning in their minds. Therefore, fu...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11110/2099 |
| Country: | Portugal |
| Oai: | oai:ciencipca.ipca.pt:11110/2099 |