A market segmentation analysis using attitudes towards transport
Using attitudes toward travel an exploratory factor analysis was performed followed by a confirmatory factor analysis, showing good validity and reliability indices. Cluster analysis was then used to identify similar respondents based on their travel attitudes. Six distinct groups were extracted: tr...
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| Formato: | book |
| Idioma: | eng |
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2007
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| Texto completo: | https://hdl.handle.net/10216/67426 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/67426 |